On November 23, 2017, the first Stunna Lip Paint, a red long-wear liquid lipstick, was released, drawing broad enthusiasm. Rihanna in a promotional campaign for Fenty in 2018 Subsequent launches of new products and lines have been widely criticized for their lack of inclusive shades and overall failure to meet the new standards set by Fenty Beauty, such as Kim Kardashian's line KKW Beauty, Tarte's Shape Tape Foundation, and Benefit's Hello Happy Foundation. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections. 2017–2018 įenty Beauty products have drawn international praise for the range of shades offered, particularly for the inclusion of darker shades for its Pro Filt'R foundation, addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Currently, Fenty Beauty is available in 17 countries. In the United Kingdom, Fenty Beauty was exclusive to Harvey Nichols department stores until May 2019, where the line would also become available in the high street chemist Boots UK. In the United States, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. History Launch In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores.įenty Beauty's first products went on sale on September 8, 2017. Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones. Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines. Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division. Previously, she had collaborated with MAC Cosmetics, as well as released 10 fragrances via Parlux Ltd, but Fenty Beauty was her first solo cosmetics brand. Rihanna launched Fenty Beauty in 2017, when she was 29 years old. Fenty Beauty was among these new trademarks. In June 2013, Rihanna trademarked her surname, Fenty, for use on various and more products, leading to speculation that she would begin working on endeavors other than her music. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types. The original foundation launch included 40 shades, and has since expanded to 50. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. Fenty Beauty (stylized as FENTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017.
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